Agenda & Speakers

Driving Engagement in a Membership Business Model

BJ's Wholesale is the country's 3rd largest wholesale provider in 15 states. Our business model depends upon growing membership and driving engagement among existing members. This presentation will demonstrate how we market to our target customer, and use our internal data to drive trips and spends. it will take audience members on a journey from acquisition to engagement to retention to winback strategies.

Key Takeaways: 

- How to use data to drive results 
- When redesigning a loyalty program, what to consider and what to watch out for
- Engagement tactics that work in a highly competitive retail environment

Speakers

Stephanie Meltzer-Paul, VP of Member Engagement, BJ's Wholesale Club

Stephanie Meltzer-Paul is currently the VP of Member Engagement at BJ's Wholesale Club where she oversees their loyalty program and membership retention efforts. Previously she has held consumer marketing positions at Starwood Hotels & Resorts and American Express.

Events

Agenda Overview

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