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Loyalty Expo is a true Voice of the Customer-driven, best practice-focused customer loyalty and reward conference. By attending, you'll have the opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Market leaders will be sharing their experiences and insights on customer retention strategies and trends, technologies and solutions to aid their organization on the customer loyalty journey.

May 24-26, 2016 | DoubleTree Universal Orlando | Orlando, Florida

Expo Features

  • Loyalty Landscape
    Loyalty Landscape is an honest and confidential evaluation of the most important and dynamic facet of marketing: Customer Loyalty!
  • Loyalty360 Awards
    The entries are in and the judging process has commenced for the 2016 Loyalty360 Awards!
  • Brand Panel
    Network with Expo attendees before & after the conference with Loyalty360’s secure peer to peer network, Brand Panel.
 
  • Logo
    Breakout Session
    Marriott Rewards’ Pursuit to Win Share of Mind, Because Loyalty is Greater Than Rewards
    Thom Kozik, Vice President of Loyalty, Marriott
  • UFC Crowdtwist
    Breakout Session
    How UFC Uses Multichannel Loyalty and Engagement to Engage Superfans
    Deborah Cook, Director of CRM, UFC & Geoff Smith, CMO, CrowdTwist
  • Rent a Center
    Breakout Session
    From Haters to Lovers – How RAC Grew it’s Facebook Audience by over 500% through Monitoring, Measuring and Monetizing Social Media
    Anna Scott, Senior Manager, Rent-A-Center & Tim Pitt, VP, Client Partnership, Ansira
  • Stellar Loyalty Session
    Breakout Session
    Harlequin My Rewards Delivers Tangible Business Results with Receipt-Scanning and Personalized Recommendations
    Lucy Scinocca, Director, Loyalty and Customer Insight, North America, Retail and Digital Marketing & Jon Siegal, VP Client Relationships, Stellar Loyalty
  • Logo
    General Session
    The Narrative Arc of Church’s Chicken: Digital Customer Engagement Through the Magic of Video-based Storytelling
    Mark Snyder, Executive Vice President, Global Chief Marketing Officer, Church’s Chicken
  • Dr. Pepper Snapple
    Breakout Session
    Who is the Male Shopper?
    Chris Corales, Associate Manager of Shopper Insights, Dr Pepper Snapple Group
  • Red Lion Hotels and Barclaycard US
    General Session
    Loyalty Revisited – A Retrospective Panel Discussion with Loyalty Expo “Alumni”
    Red Lion Hotels & Barclaycard US
  • Wizard World
    Breakout Session
    Creating Super Hero Fans Through Targeted, Personalized Experiences
    Ryan Munoz, Director of Events, Wizard World & Brad Marg, COO, Clutch
  • Kraft Session
    Breakout Session
    Creating The Smarter Store: Bringing the Benefits of E-Commerce to Brick & Mortar Retailers
    Lori Jackson, West Area Customer Business Lead, The Kraft Heinz Company & Wes Schroll, CEO & Founder, Fetch Rewards
  • Customers to Your Brand
    General Session
    How to Connect Customers to Your Brand
    Ken Thewes, CMO, Regal Entertainment Group
  • Dunkin Donuts
    Breakout Session
    Mobile as an Accelerator of Loyalty, Evolving the Customer Experience
    Paul Murray, Sr. Manager Digital Marketing and Innovation, Dunkin' Donuts & John Bartold, Practice Leader - L|CX at Epsilon
  • CMO Panel
    General Session
    The Changing Role of Leadership in Building Customer Loyalty
    Adrian Sosa, BJ's Wholesale Club, Jamie Russo, Choice Hotels, Bill Linehan, Red Lion Hotels

Loyalty Expo 2016 Coverage

What Past Attendees Are Saying

  • One of the great strengths of this conference is that it’s very well rounded in terms of program management, the metrics piece and senior leadership pieces.

    Jenn McMillen, GameStop

    I had a great time at the Expo and found sessions helpful and insightful.

    Adriana Venthencourt, Office Depot
  • There are a lot of great brands that have come together under one roof. The speakers have been fantastic, and I think the brands are offering a lot of great solutions marketers need

    Brad Marg, Clutch

    The best part of Loyalty Expo is always networking and meeting people that I haven’t met yet…The networking is really essential and benefits the whole program.

    Glen MacDonell, Best Western
Loyalty360 is the professional association for loyalty marketers. We are committed to helping our members simplify the journey to customer loyalty. Members get access to our exclusive, market-driven and unbiased coverage of all facets of customer loyalty, including CRM, Customer Experience, Loyalty Programs, Brand Loyalty and Customer Engagement. Our members-only, peer-to-peer community enables members to connect with each other, network, share advice, news and insights.

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